Ford Bronco Rough Riders Trademark Hints At Return Of Racing Team


Trademark applications for “Ford Rough Riders” and “Bronco Rough Riders” on September 29 indicate that the automaker looks to revive the name of its off-road racing team from the 1990s. Both filings are specifically for “entertainment services in the nature of automobile racing; entertainment services, namely, entertainment of others by participating in automobile racing events.” The Bronco 6G forum first noticed the requests.

The United States Patent and Trademark Office only accepted the applications on October 2. It generally takes several months for a filing to go through the process of actually becoming a granted trademark, so don’t look for a Rough Riders racing team return until some point in 2021 at the earliest.

The original Ford Rough Riders (learn more about it in the documentary…

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