SMALL CAR, BIG APPLE:GENESIS REVEALS MINT CONCEPT
- The Mint Concept introduces the new typology of the premium city car as an accessory for the modern, urban lifestyle
- Reductive, decluttered interior design features innovative digital UX
- Represents a global design effort among Genesis design studios in Europe, Asia, and North America
NEW YORK, N.Y., April 16, 2019—Today, Genesis revealed the Mint Concept at Hudson Yards, ahead of the opening of the 2019 New York International Auto Show. The Mint Concept introduces the all-electric, luxury car for the city, a new vehicle typology, featuring organic design and an innovative interior user experience.
“As a brand, Genesis embraces progressive design values, and the Mint Concept reinforces this commitment from a previously undiscovered perspective,” said Manfred Fitzgerald, Executive Vice President and…