When the COVID-19 pandemic hit Europe in February, the organizers of the Geneva Motor Show delayed the cancellation of the event as long as possible. The closure only happened a few days before the opening to the press. With the difficulties experienced by Palexpo SA, the show’s promoter, this reluctance to announce shutting down the show is now understandable.
Sandro Mesquita, Director of the Geneva Motor Show, recently gave an interview to La Tribune de Genève in which he did not mince his words and did not try to embellish the situation. He made the situation seem close to disaster.
“If we do not find a solution by September, we risk liquidation. We will have to put our assets up for sale, in particular, the brand and the shares of Palexpo SA,” Mesquita told La Tribune de Genève.