Hyundai Lafesta Is A Korean Sedan With An Italian Name For China

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Hyundai Motor unveiled a new strategic model for the Chinese market at the 2018 Beijing International Automotive Exhibition (Auto China 2018) today, as the company embraces the growing younger generation in the world’s largest automotive market.

Beijing Hyundai Motor Co., Hyundai’s Chinese venture, premiered the LAFESTA, which features powerful driving performance packaged in stylish design, as a landmark addition to the aggressively expanding Hyundai line-up in China.

The LAFESTA, which translates to ‘Festival’ in Italian, is a high-performance sporty sedan designed to meet the dynamic and passionate demands of a new mainstream generation from the 80s and 90s. When it arrives in the Chinese market during the fourth quarter of the year, it will offer a smart experience to Chinese customers through its design. The new model shares Hyundai’s new…

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