New Geely Flagship Sedan Shows Global Intent

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Geely has revealed a new flagship saloon model at the Beijing Motor Show – and for the first time it seems that a domestic Chinese car could be the one to set the bar for the rest of the world to follow.

The Bo Rui GE (pronounced bow ray) is the first Geely to come out of the new design centers set up by new head of design Peter Horbury, who has been pinched from Volvo to oversee design at all of Geely’s subsidiaries, including Lotus and LEVC, which makes the London taxi. 

Horbury said that the new car wasn’t a reflection of Western influence, but rather a sign that tastes in China are changing:

“Chinese consumers have also become more sophisticated and mature than ever before. Working to satisfy the needs of this new generation of vehicle users has helped us evolved into a confident global brand capable of developing segment leading cars…

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