The Future Of Acura With Jon Ikeda


After languishing as a sort of Honda-plus product for several years, Acura is reinvesting in performance and luxury, setting itself apart from corporate cousins wearing an “H” logo. For evidence, look to the 2021 Acura TLX or 2019 Acura RDX, both of which ride on brand-specific platforms and feature bespoke Acura powerplants – the 3.0-liter turbocharged V6 in the TLX Type S – or flagship Honda engines.

With edgy design, zesty turbocharged performance, and an advertising campaign that resurrects the brand’s old “Precision Crafted Performance” mantra, Acura is a brand on the move. No one knows that better than longtime fanboy (and current brand chief) Jon Ikeda.

“The future of Acura is kind of the past Acura, a little Back to the Future happening here,” says Ikeda. “Back in the ‘80s, we came in with a unique vehicle and brand…

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