Toyota Avalon TRD Pro Marks 40 Years Of TRD With 330-HP Concept

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It was about a year ago when Toyota unveiled a souped-up version of the Avalon proudly carrying the TRD badge and now the Japanese marque is kicking things up a notch courtesy of Toyota Racing Development. To celebrate TRD’s 40th anniversary, a conceptual sports sedan – you can’t buy – has arrived at SEMA with a multitude of upgrade over the road-going Avalon TRD.

For starters, the 3.5-liter V6 engine no longer develops the series 301 horsepower as it has been massaged to squeeze a healthy 330 hp, although this is an estimated output. The additional muscle was extracted courtesy of a custom cold air intake and a new exhaust, while the transmission cooler was sourced from a Tundra. In addition, the RAV4’s aluminum uprights have been installed to shave off four pounds (1.8 kilograms) on each side to improve handling and provide better steering…

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