Mercedes-Benz didn’t find much luck when it launched Maybach as a standalone brand in in the early 2000s. Poor sales of the ill-fated Maybach 57 and 62 sedans led to Mercedes axing Maybach in 2012.
However, a new strategy to utilize Maybach as an ultra-luxury sub-brand of Mercedes was hatched with the arrival of the previous-generation S-Class. A unique grille, a stretched body and one of the plushest interiors in the business turned out to be a winning formula, especially among China’s chauffeur-driven class.
There’s now a new generation of the S-Class headed to Mercedes showrooms next year, and it too will receive the Maybach treatment. A prototype for the redesigned Mercedes-Maybach S-Class has just been spotted, and with most of the camouflage gear of earlier testers gone, it means we’re now close to the reveal.
The car will feature a uniquely long body compared to even the…